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“ Graphic design—
which fulfills esthetic needs,
complies with the laws of form
and the exigencies of two-dimensional space;
which speaks in semiotics, sans-serifs,
and geometrics;
which abstracts, transforms, trasnlates,
rotates, dilates, repeats, mirrors,
groups, and regroups—
is not good design
if it is irrelevant.
-from “The Beautiful and the Useful” ”

—    Paul Rand
hyperkit-journal:

Amy Gadney – Ghost Load
01.09.14
Invitation for exhibition at Cecilia Brunson Projects, 12 September–15 November. Screenprinted in two colours onto fluted correx.

hyperkit-journal:

Amy Gadney – Ghost Load

01.09.14

Invitation for exhibition at Cecilia Brunson Projects, 12 September–15 November. Screenprinted in two colours onto fluted correx.

(via andren)

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