Barbara Kruger: In conversation with Iwona Blazwick, from Modern Art Oxford
Modern Art Oxford presents a monumental solo exhibition of new and recent work by internationally acclaimed artist, Barbara Kruger. For the opening of the exhibition, Kruger is joined in conversation with Iwona Blazwick, Director of the Whitechapel Gallery.
The exhibition will comprise a site-specific architectural wrap of Modern Art Oxford’s iconic Upper gallery, alongside an installation of classic 1980s paste-up works and a major film presentation in the John Piper Gallery.
With a career spanning over four decades, Kruger’s instantly recognizable work combines bold lettering, colours and dramatic juxtapositions of text and image, to investigate the machinations of power in popular culture today.
Through ironic appropriation of specific slogans and imagery, Kruger deploys the visual strategies of mass communication in order to challenge the often manipulative logic at work in the language of advertising, television and other media and the role of Western consumerist culture.
Publicity done right in an anti-rape campaign: double-page spread, pages glued to one another. After the reader forcefully separates them, the image above is revealed with the caption “if you have to use force, it’s rape”.
More Massimo… Brand and identity design programs from Vignelli Associates (from top): American Airlines, 1967; Saks Fifth Avenue, 1978;Fratelli Rossetti 1984; Kroin, 1981-1985; Aetna Life and Casualty, 1988; RAI Tg2, 1989;Brookstone, 1992; United Colors of Benetton, 1995; Museum of Fine Arts, Houston, 1999.